B2B Inbound Marketing & Lead Generation
More leads with inbound marketing
We build full-funnel inbound marketing strategy with your team, step by step. For small and mid-market businesses.
Why HeyOrange?
From Ideas to Execution to Support
We focus on a clear, full-cycle inbound marketing process for B2B companies!
Clear B2B focus
We bring specialized B2B marketing expertise for small and mid-market businesses across key industries, guiding your team every step in developing and executing your inbound marketing strategy.
Proven methodology
We’ve developed our own structured inbound framework that has delivered results for numerous businesses. It’s a proven set of guidelines, tasks, and solutions to common challenges that guides us on every new project.
Extention to your team
We work alongside you, fully understanding your product, sales process, past efforts, and goals and acting as a trusted extension of your team.

Attract, engage, convert

Inbound Strategy development is a comprehensive solution that covers all you marketing needs. We design it together with you, leveraging content, SEO and AEO, social media, and marketing automation to drive growth.

Every step is crafted to attract qualified leads, nurture relationships, and convert prospects into customers.
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A clear inbound roadmap aligned with your business objective
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Multi-channel integration across website, email, social, and ads
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Buyer persona development and targeted content strategy
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Analytics and insights to continually refine performance

Reduce time and make technology work for you

Without a standardized campaign workflow or defined retention processes, your team misses valuable cross-sell and up-sell opportunities. This makes it difficult to leverage customer data effectively and limits your ability to turn insights into strategic action.

With HubSpot Marketing Automation you'll not only reduce time on repetitive tasks, but increase personalization, speed of campaign creation and lead nurturing.
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Workflow Creation & Optimization
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Lead Management & Lead Scoring
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Customer Journey & Retention Automation
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Email automation and GDPR

Build authority and boost your Google rankings

Help your target audience find your services faster. Enhance your website’s visibility, optimize your content for real answers, not just clicks and build lasting authority. Our SEO & AEO approach ensures you show up everywhere your audience is looking.
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SEO and AEO readiness audit
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Technical SEO and AEO
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On-page SEO and AEO
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AI optimized content

HubSpot Automation Blueprint

An interactive tool from HeyOrange team that allows you to choose what you want to automate and instantly see a short visual blueprint showing how HubSpot can make it happen.
Inbound marketing built for growth
What you can expect?
Customized service, backed by thorough research, with full transparency at every step.
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More Time Selling
Less time on marketing and more time processing deals.
02
Lead channel diversification
Connect with your audience through different channels.
03
Demand generaiton
Boost leads with campaigns that fill your sales pipeline.
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Content optimization
Guidence on how to develop SEO and AEO content.
Expert guidance for your inbound strategy
Share your goals in a 30-minute consultation and get guidance on applying inbound marketing to your business.
Testimonials
What you said about us
Hear directly from our clients about their experiences and the impact we had on their businesses
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Talking about a full-service experience. This company is professional partner from the day one. They understood Ecoserein company's vision and led an amazing marketing projects.
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Sania
Founder of Ecoserein
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Thank you! I am so satisfied with your work, content and the whole business plan. Your team helped me optimized my marketing activities and setup newsletter workflow! Great work!
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Marko
Owner of Zar
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Working with Hey Orange on multiple projects showcased their professionalism, responsability and dedication too. Honest recommendation.
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Milos
CEO of Devetka
Frequently Asked Questions
We often get asked
What exactly does Inbound Marketing Service include?
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It covers everything that 'drags' your audience to your business. It is a full set of activities designed to attract, engage, and convert prospects including content creation, SEO and AEO, social media marketing, lead-nurturing, marketing automation, and performance tracking.

When do B2B companies need an inbound marketing service?
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Earlier the better. Lack of leads or unqualified contacts may be the first indicators. When you spend too much on ads but no results or when your marketing and sales teams cannot align.

How long until I see results from inbound marketing?
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Inbound marketing strateg is called a strategy for a reaason. It's not a quick fix and it takes time. Results depend on content quality, execution consistency, industry and competition, but typically you start seeing meaningful traffic, lead growth and conversions after a few months of steady work and optimization. This is a long term project.

Which B2B industries do you support with inbound marketing services?
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Mainly the ones with longer sales cycle, services and products that are not easy to sell and complex decision schema. We primarily focus on B2B services providers in:
- Real estate, architecture and construction
- Manufacturing and industrial
- Healthcare
- Technology
- Legal and Financial industry

We approach to each project individually so feel free to reach out

What kind of commitment is needed from your side?
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We don't work alone, we work with you. We are your extended team and need to understand well your product/service, how you sell, what you tried until now, with what you were satisfied and with what now, what are your goals. Depending on the project scope and agreement, you can count anywhere from 5 hours to 40+ hours.