A Step-by-Step HubSpot CRM Strategy to Your First 100 Leads

In today’s digital-first world, getting your first 100 leads isn’t just about luck or a big ad budget—it’s about building smart systems and leveraging the right tools from the very beginning. Whether you’re launching a new real estate business or trying to ramp up your pipeline, your success hinges on one thing: consistent, high-quality lead generation.

But how do you get there?

This is where HubSpot CRM comes in. As a powerful all-in-one platform, it enables you to automate your marketing automation, manage your sales pipeline, and create a seamless customer engagement experience—all without overwhelming your day-to-day operations.

At Alpha Agency, our team works closely with real estate professionals, consultants, and business owners to help them build scalable lead-gen machines using HubSpot CRM. In this post, we’ll walk you through the step-by-step strategy we use to help clients land their first 100 leads.

Why You Need a System to Generate Leads (Not Just Luck)

Let’s face it—hoping people find your website or calling your old contacts isn’t a strategy. Your time is valuable, and the key to growth is automation.

With tools like HubSpot CRM, you can set up repeatable workflows that capture, nurture, and convert leads while you focus on what you do best—closing deals and building relationships.

Step 1: Set Up Your HubSpot CRM

Start with the foundation. HubSpot offers a free CRM for real estate that’s more than enough to kickstart your efforts. In just a few clicks, you can:

• Create lead capture forms
• Set up a contact database
• Connect your email, calendar, and website
• Start tracking interactions with potential leads

Having everything in one place helps you stay organized and ensures no opportunity slips through the cracks.

Step 2: Create High-Converting Real Estate Landing Pages

To collect leads, you need a place to send them. Use landing page builder to create pages that offer something of value:

• Free home valuations
• Neighborhood market reports
• Property tour booking forms
• Buyer/seller guides

Optimize these pages for keywords your audience is searching for—like "condos for sale in Chicago" or "how to sell your house fast."

Step 3: Automate Lead Follow-Up

Once a visitor fills out a form, what happens next?

With marketing automation, you can set up workflows that:

• Send a personalized welcome email
• Offer more helpful content (like listings or guides)
• Notify your sales team for a follow-up
• Remind the lead to take the next step if they haven’t responded

This keeps your leads warm and engaged—without you lifting a finger.

Step 4: Promote Your Lead Magnet

Even the best real estate landing pages won’t convert if no one sees them. Promote your lead magnets across:

• Social media (organic and paid)
• Email newsletters
• Local real estate forums and community groups
• Google Ads (if you have the budget)

Step 5: Track, Tweak, and Scale

Use HubSpot’s analytics and reporting to understand what’s working:

• Which pages are generating the most leads?
• How are your emails performing?
• Where are leads dropping off?

Use this data to improve your forms, CTAs, and workflows over time. What starts as 10 leads a week can quickly scale to 100+ once you refine your system.

Your First 100 Leads Are Closer Than You Think

Generating your first 100 leads is about working smart, not working more. With HubSpot CRM, you can automate lead follow-up and focus on what matters most—turning leads into clients.

Whether you’re a solo agent, team leader, or agency owner, building a solid lead generation system early on is the best investment you’ll make.

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