Chef carving meat at a catering station with a buffet of dishes

Catering and eventsCRM for catering companies that books more events

From the first inquiry to the signed contract and next year's event, we build the CRM, automation and integrations that help caterers respond faster, follow up every lead and see every event in one pipeline.

41k+catering records migrated from legacy event software
20+automated workflows in one multi-brand caterer's CRM
<30 minfrom web inquiry to automated questionnaire and follow-up

Caterers we have worked with

Juan & Only Catering logoMintahoe Catering & Events logoTaylor Made Cuisine logoPepper Moon Catering logo

Where catering companies lose events

Most bookings are lost between the inquiry and the proposal, not to a better menu.

01 Inquiry

Leads scattered across inboxes

Web forms, calls, emails, Instagram messages and ads all land in different places.

Fix: every inquiry in one pipeline, with date, guests and budget

02 Qualify

No clear priority

Nobody knows which inquiries deserve a call today and which can wait.

Fix: lead scoring by event type, date, guest count and budget

03 Quote

Proposals that go quiet

Quotes take days to send and nobody follows up after they go out.

Fix: automated follow-ups and reminders when a deal stalls

04 Book

Event data typed twice

Deposits, invoices and event details live in separate tools.

Fix: CRM connected to your catering software and payments

05 Rebook

Past clients forgotten

Annual events and loyal clients get no reminder until a competitor calls them.

Fix: reminders before next year's event and seasonal campaigns

What we build for caterers

One connected system from the first inquiry to the repeat booking.

01

Event pipelines and CRM

Separate pipelines for corporate catering, weddings and private events, with stages your team actually uses.

  • ✓Pipelines by event type and brand
  • ✓Clear MQL and SQL definitions
  • ✓Stale-deal reminders and task rules
  • ✓Dashboards for pipeline value and win rate
02

Integrations and migration

Your catering, payment and accounting tools connected to the CRM, so event data is entered once.

  • ✓Migration from legacy catering software
  • ✓Catering software and payment integrations
  • ✓ERP and accounting connections
  • ✓Clean data, no duplicate records
03

Marketing and lead generation

Landing pages, ads tracking and nurture built around how event clients actually buy.

  • ✓Landing pages per event type
  • ✓Google and Meta ads attribution
  • ✓Inquiry questionnaires and nurture emails
  • ✓Holiday party and wedding season campaigns
Banquet buffet table with gourmet dishes at an event
Seasonal playbooks

Built for the catering calendar

Holiday party season, wedding season and the corporate lunch rush each need a different playbook. We set up campaigns, sequences and reports that follow your busiest months, so your team is ready before the inquiries arrive.

  • ✓Holiday party campaigns that start in early autumn
  • ✓Wedding inquiries routed to your wedding specialist
  • ✓Corporate clients reminded before their annual event
  • ✓Reports on booked events and revenue per channel, not just leads

What changes for your team

Less time chasing inquiries, more time planning great events.

01

Faster first response

Every inquiry gets an answer and an event questionnaire automatically, even after hours.

02

No lost follow-ups

Deals that sit too long create a task for the owner, so no proposal goes quiet.

03

One view of every event

Sales, events and finance see the same client, event date and value.

04

Marketing you can measure

See which ads, pages and campaigns bring booked events and revenue.

How we help catering companies

Start with one service or combine them into a full transformation.

Catering CRM questions

More answers on pricing, contracts and process in our FAQ.

What is the best CRM for a catering company?

The best CRM is the one your sales and events team will use every day. For most growing caterers we recommend HubSpot, because it combines pipelines, email, forms, landing pages and reporting in one place and connects to catering software, payments and accounting. We start with how you sell, then confirm the platform fits.

Can a CRM replace our catering software?

Usually not, and it does not need to. Catering software handles menus, kitchen production and event execution. The CRM handles inquiries, follow-up, proposals, marketing and reporting. We connect the two so event data is entered once, or migrate your client history when you change systems.

How do we know which ads bring booked events?

Ads send visitors to dedicated landing pages with forms built in the CRM, so every inquiry keeps its source. Deals are linked to those contacts, so you see cost per inquiry and revenue per channel, not just clicks.

Can one CRM handle several brands, venues or event types?

Yes. We set up separate pipelines, properties and teams for brands, venues and event types such as corporate catering, weddings and private events, with shared reporting across the whole business.

How long does a catering CRM setup take?

A focused setup with pipelines, forms, automation and training usually takes 4 to 12 weeks. Migrations from legacy catering software and multi-brand setups take longer. The diagnostic gives you a realistic timeline before you commit.

We already have HubSpot, but nobody uses it. Can you help?

Yes. We audit your pipelines, workflows and data, remove what does not fit, rebuild around how your team sells and train each person one to one, so the CRM becomes part of the daily routine.

What does a catering CRM project cost?

It depends on scope: the number of brands and pipelines, integrations and data migration. We price by complexity, not by the hour, and you get a clear proposal after a free 30-minute call.

Fill your event calendar, not your inbox.

Book a free 30-minute call. We will look at how inquiries reach you today, where they get lost and what to fix before your next busy season.